Event: DIB Event with Derek Jeter at the Capital One headquarters / Role: Creative and Sr. Social Strategist, concepted this idea that we internally called "The Captain Calls It" in which Derek Jeter guesses the kind of MLB walk-off presented on the phone. I recorded and clipped several walk-offs from the 2023 MLB season and included a clip of his very last walk-off with the Yankees for him to guess from. No surprise, he crushed the guesses and the execution of the idea.
Event: Capital One x Creator-Led Content Series "Catch Conversations" / Role: Sr. Social Strategist, identified and on-boarded all five creators/influencers who participated in the series (featured here: Jackson Olson)
Event: 2023 Capital One Orange Bowl / Role: Sr. Social Strategist. Onboarded Lucy Rohden to help us film content in promotion for the Capital One Orange Bowl.
Event: 2023 MLB World Series / Role: Sr. Social Strategist. Identified and onboarded Kait Maniscalco (@askkait) as a Capital One Partner for the World Series. Additionally, reviewed her content in real-time before Capital One approvals.
Event: New York City Wine & Food Festival / Role: Sr. Social Strategist. During NYCWFF I worked with Capital One and two contracted influencers (including Alexa, @eatingnyc, featured here). We set up text threads where they would send through their content and I'd review and provide feedback before the remaining stakeholders weighed in.
Event: 2023 MLB All-Star Week / Role: Sr. Social Strategist. Identified and on-boarded Xavier Scruggs as a Capital One Partner for MLB All-Star Week. We then set up a text thread with him and his team where I reviewed his proposed content and provided feedback before the Capital One team gave final approvals.
Event: Taylor Swift the Eras Tour (Boston) / Role: Producer and Sr. Social Strategist. Worked with two shooters to capture content at The Eras Tour that were later produced for Capital One's social channels.
Event: 2023 CFP National Championship / Role: Agency Rep, Creative Support. Traveled to LA for the 2023 CFP game to guide and assist Taylor Rooks through her contracted content capture for Capital One.
Event: 2022 MLB All-Star Week / Role: Producer and Sr. Social Strategist. Traveled to LA with a shooter, editor, and creative as a producer to capture and produce content from Friday-Tuesday during MLB All-Star Week.
Event: 2022 Capital One Orange Bowl / Role: Producer, Creative, and Sr. Social Strategist. At the last minute we had to downsize our on-site content capture team so I attended the Capital One Orange bowl in the roles of producer, editor, shooter, and strategist with remote assistance from a producer to help with long-form content.
Event: 2021 NCAA College World Series / Role: Content Creation (Graphics), Copywriting, Community Management
Event: 2021 SEC Baseball Tournament / Role: Social Host, Producer, Copywriting, Community Management
Event: 2021 NCAA Gymnastics Championships / Role: Content Creation (Graphics), Copywriting, Community Management
Event: 2021 SEC Men's Basketball Tournament / Role: Social Host, Producer, Copywriting, Community Management
Event: 2021 SEC Women's Basketball Tournament / Role: Social Host, Producer, Copywriting, Community Management
Event: 2020 NFL Draft / Role: Content creation, Copywriting, Community Management
Event: 2021 SEC Football Championship / Role: Creative Director, Photo Selection, Copywriting, Community Management
Event: 2019 Big 12 Women's Basketball Media Days / Role: Creative Director, Photo Selection, Copywriting, Community Management
Event: 2019 Big 12 Baseball Championship / Role: Photographer, Photo Editor, Copywriting, Community Management
Event: 2019 College Football Bowl Season (Big 12) / Role: Creative Director, Copywriting, Community Management
Event: 2019 Red River Rivalry (Texas vs. Oklahoma); Pictured: Jalen Hurts / Role: Photographer, Photo Editor, Community Manager (posted on the Big 12's Instagram Story)
Event: 2018 BACARDI x Do What Moves You Campaign / Role: Copywriting, Community Management
Event: 2018 Grey Goose x US Open Campaign / Role: Creative Direction, Account Lead, Community Management